Press Release Professional Template for Food and Beverage Industry Events

In This Guide

• Effective food and beverage press releases use vivid sensory language to evoke taste, aroma, and presentation while highlighting unique ingredients and production methods.
• Connecting your food and beverage announcement to current industry trends and consumer interests increases media pickup and audience engagement.
• Highlight what makes your products stand out, like local ingredients, healthy options, and exclusivity. 

When to Use Press Releases in the Food & Beverage Industry

Press releases connect your brand with the outside world, and communicate important updates in a structured, professional manner.  

You can announce new product launches, restaurant openings, menu changes, chef appointments, industry awards, sustainability initiatives, special events, and company milestones.

Food & Beverage Press Release Sample Template

Here’s a template to help you write a professional and impactful food & beverage press release.

Headline of the Press Release

[City] [State] Release Date: [“For Immediate Release” or a concrete date]

Summary Section: Briefly describe your food & beverage announcement—include the company name, product/restaurant, and what makes it newsworthy.

“[Company name] announces [announcement details],” said [name and title of representative]. “[Include brief statement about the significance of the announcement].”

Insert an additional paragraph to provide more details about the announcement—information on flavor profiles, ingredients, culinary techniques, or unique aspects of the offering.

“[Product/restaurant name] features [unique selling points] and will be available [when and where]. This [product/restaurant/event] represents [statement about the company’s culinary philosophy or values],” added [name and title of representative].

Include another quote from a chef, founder, or industry expert to reinforce the significance of the announcement.

“[Quote about what makes this product/restaurant special, the inspiration behind it, or the culinary vision],” said [name and title of person quoted].

Include information about availability, pricing, and where consumers can purchase or experience the offering.

“[Product/restaurant name] will be available starting [date] at [locations and/or online] for [price point or price range]. [Include any additional information about special promotions or events].”

Insert a boilerplate paragraph about the food & beverage company.

Insert the following contact information: 

Contact Person: 
Organization: 
Address: 
Phone: 
Email:

Food & Beverage Press Release Example

Here’s how you can write a press release for a new product: 

Harvest Moon Brewing Launches “Farm to Glass” Seasonal Beer Series Featuring Locally Sourced Ingredients

Portland, Oregon Release: March 5, 2025. For Immediate Release

Harvest Moon Brewing Company announces the launch of its “Farm to Glass” seasonal beer series, featuring ingredients sourced from farms within a 50-mile radius. The first release, Spring Harvest Saison, will be available April 1st at select retailers and the brewery’s taproom.

“Our Farm to Glass series represents a natural evolution of the farm-to-table movement,” said Emma Rodriguez, Founder and Head Brewer. “By working directly with local farmers, we’re creating beers that capture our region’s terroir while supporting our agricultural community.”

Spring Harvest Saison features organic barley from Clearwater Farms, wildflower honey from Meadowlark Apiaries, and herbs grown at Blue Sky Organic Gardens. Subsequent releases will coincide with summer, fall, and winter harvests.

The series reinforces Harvest Moon’s commitment to sustainability. By sourcing ingredients locally, the brewery has reduced its carbon footprint while ensuring freshness. All Farm to Glass beers are packaged in eco-friendly materials.

Spring Harvest Saison will be available April 1st at the Harvest Moon taproom and select Oregon retailers. The 16-oz four-packs will retail for $14.99. A launch event on March 30th will feature tastings, farmer meet-and-greets, and food pairings.

About Harvest Moon: Founded in 2015, Harvest Moon Brewing Company crafts distinctive beers celebrating local ingredients and traditional brewing techniques. The brewery has won multiple awards at the Great American Beer Festival and World Beer Cup. Harvest Moon operates in Portland, Oregon, and distributes throughout the Pacific Northwest.

Interested parties can learn more at [insert link]

Contact: Name: Jane Doe 
Organization: Harvest Moon 
New Address: 123 Main Street, Portland, OR 94117 
Phone: +1-880-123-4567 
Email: [email protected]

What to Include in a Food & Beverage Press Release

Here are 12 must-have elements for your next press release:

1. Attention-grabbing headline that highlights what makes your announcement unique.
2. Product or restaurant name clearly identified early in the release.
3. Location and availability information so consumers know where and when they can find your offering.
4. Unique selling points explaining what differentiates your product or establishment.
5. Sensory descriptions using vivid language to evoke taste, aroma, and presentation.
6. Ingredient highlights featuring quality, sourcing, or unique components.
7. Quotes from key personnel such as chefs, founders, or beverage directors.
8. Price point information.
9. Relevant food trends connecting your announcement to current industry movements.
10. Pictures of food and/or drinks attached.
11. Boilerplate about your company providing context and establishing expertise.
12. Contact information for media inquiries and follow-up questions.

Once you’re done with your food and beverage press release, make sure that it reaches your target audience through distribution channels such as media outlets and social media in various formats.  AmpiFire is a content amplification software that enhances the visibility of your press releases by converting them into various formats like blog posts, infographics, and videos. It then distributes this content to high-authority sites, ensuring it reaches a broad audience, including journalists, bloggers, and influencers. AmpiFire converts your press release into multiple different formats before distributing it to many high-authority sites, helping you reach a much wider audience. Try AmpiFire Today

Frequently Asked Questions (FAQ)