Best Press Release Templates for Janitorial, Cleaning & Pest Control Services

4 min read

In This Guide

When to Use a Press Release for Cleaning Services

A press release for cleaning services should be used to announce significant updates or events such as the launch of a new service, expansion into new areas, or the introduction of eco-friendly cleaning methods. 

This type of press release can help attract new clients, boost brand visibility, and establish your business as a leader in the industry. Highlighting unique services, customer benefits, and any special promotions or certifications can effectively draw attention and generate interest from potential customers and the media.

Your press release about your janitorial service should be seen by more people.

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Press Release Template for Janitorial, Cleaning, or Pest Control Services

FOR IMMEDIATE RELEASE

Headline:
[Your Company] Introduces [Cleaning/Pest Control] Solutions to [City/Area]

Dateline:
[City, Date]

Introductory Paragraph:
[Your Company Name], a provider of [describe your service briefly, e.g. eco-friendly pest control solutions], has announced the launch of its [cleaning/pest control] services in [specific area or city]. The services are designed to meet the growing demand for [mention a unique selling point, e.g. sustainable cleaning solutions] in the community.

Body:
[Your Company Name] specializes in [briefly describe what your company does, mentioning any unique methods or products]. The team is available [mention availability, e.g. 24/7] to meet the needs of [mention your target customers, e.g. homeowners and businesses] in [City/Area].

–Detail 1: [Expand on your services, methods, or any unique selling propositions.]
–Detail 2: [Discuss the range of services offered and the areas served.]
–Detail 3: [Mention any partnerships, certifications, or affiliations.]

Multimedia Elements:
[Link to several high-resolution photographs of your team performing the services you offer].

Quotes & Testimonials:
“[Your Company] has been providing [cleaning/pest control] services for [specify time]. We are committed to using eco-friendly solutions safe for both the planet and the people,” says [Name, Title]. “We believe in creating cleaner, healthier spaces, contributing to the well-being of the community.”

Call to Action:
For more information, visit [Your Website]  

Boilerplate:
Founded in [year], [Your Company] provides [janitorial/cleaning/pest control] services for clients in [list locations]. [Here you can talk about your awards, certifications, charity initiatives, etc.]

For more information, visit [Your Company’s Website].

Contact Information:
[Name]
[Phone Number]
[Email]
[Website]
[Physical Address]

###

Bees in a beehive.
If your pest control business works with local apiaries to relocate bees, make sure to include that in your press release!

Press Release Examples for Janitorial, Cleaning, or Pest Control Services

Press Release Example for an Office Building Janitorial Service

FOR IMMEDIATE RELEASE

Sparkling Solutions Announces Grand Opening, Offering Office Buiding Janitorial Services

Albany, NY, June 14th, 2023 – We are proud to announce the grand opening of Sparkling Solutions—a company which specializes in janitorial services for office buildings.

Sparkling Solutions’ team of trained professionals utilizes eco-friendly products and advanced cleaning techniques for a germ-free, pristine workspace. The company works with businesses of all sizes, offering customized cleaning plans.

[Insert high-quality images/videos of clean office spaces and the team in action.]

“We believe a clean workspace is a productive workspace. Our team is dedicated to exceeding your cleanliness expectations every time,” says John Smith, CEO of Sparkling Solutions.

[Include an About section with specific information about your company—who founded it, why, any certificates you have, etc.]

For more, information visit [Website Link]

Media Contact:
John Smith
(123) 456-7890
[email protected]
www.sparklingsolutions.com
123 Clean Street

###

Press Release Example for a Humane Pest Control Service

FOR IMMEDIATE RELEASE

Harmony Pest Control Announces Ethical Pest Control Solutions In Springfield

Springfield, July 17th, 2023 – We are pleased to announce that Harmony Pest Control, a company offering humane pest removal services, is now operating in Springfield. The company specializes in managing pest-related issues while ensuring the welfare of both the environment and the animals.

Harmony Pest Control uses humane and eco-conscious methods to address pest problems—safely capturing and relocating pests to avoid unnecessary suffering and maintain a respectful coexistence with wildlife.

[Insert high-quality images/videos showcasing humane pest removal and relocation procedures.]

“Harmony Pest Control is about coexistence. We manage pest issues while maintaining a profound respect for all living creatures,” shares Don Smith, Founder of Harmony Pest Control.

Harmony Pest Control, located in [city], was founded to offer humane and environmentally-friendly pest management solutions. The company believes that by ensuring the well-being of all creatures it can contribute to a balanced and harmonious environment.

Press Contact:
Don Smith
(321) 654-0987
[email protected]
harmonypest.com
321 Central Ave, Springfield

###

What to Include in a Janitorial, Cleaning & Pest Control Press Release

  1. Headline: Create a headline that is attention-grabbing and also concise. It should convey the core message of your release succinctly, for instance, “[Your Company] Launches Eco-Friendly Pest Control Services In [Location]”
  2. Dateline: Include the city and date of the release, as this establishes the timeliness and relevance of your announcement.
  3. Introductory Paragraph: Capture your service’s essence compellingly in the introductory paragraph. Answer the “who,” “what,” “when,” “where,” and “why” of your announcement.
  4. Body: The body of your press release should contain all the important details of your service. Maintain a professional tone and use clear language.
  5. Multimedia Elements: Use high-quality images to make your press release more engaging.
  6. Quotes & Testimonials: Include quotes from satisfied customers or company management to establish trust and credibility.
  7. Call to Action (CTA): Clearly state what you want the reader to do next, and avoid overloading the CTA with multiple requests. 
  8. Boilerplate: Include a concise boilerplate, briefly explaining why you launched your services, your company’s vision, etc.
  9. Contact Information: Provide clear and accessible contact details so media and interested parties can reach out.
  10. Closing Marks: Conclude your press release with “###”. 
Once you’re done with the press release, make sure that it reaches your target audience through distribution channels such as media outlets and social media in various formats. 

AmpiFire is a content amplification software that enhances the visibility of your press releases by converting them into various formats like blog posts, infographics, and videos. It then distributes this content to high-authority sites, so it reaches a broad audience, including journalists, bloggers, and influencers.

AmpiFire converts your press release into multiple different formats before distributing it to many high-authority sites, helping you reach a much wider audience.

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Frequently Asked Questions (FAQ)

What are the key elements to include in a press release for a janitorial service?

A successful press release should include a clear headline, a brief introduction about your company and its services, details about recent achievements or newsworthy events, customer testimonials (if available), and clear contact information for media inquiries.

How can I make my janitorial service press release stand out?

Focus on important aspects of your services, such as eco-friendly practices, specialized cleaning techniques, or community involvement. 

When is the best time to distribute a press release for a janitorial service?

Consider distributing your press release at the beginning of a new fiscal quarter, after completing a notable project, or when launching a new service. Coordinate with industry events or local news cycles for added visibility.

What are some tips for writing an attention-grabbing headline for a janitorial service press release?

Use specific details to create a headline that communicates the main benefit or achievement of your service. For example, “New Green Cleaning Solution Reduces Office Maintenance Costs By 30%.”

How should I distribute my janitorial service press release to maximize media exposure?

Use both online and offline channels. Send your press release to relevant media outlets, industry publications, and local newspapers. You can also share it on your company website, social media platforms, and through email newsletters to reach a broader audience.

Author

  • Thula is a seasoned content expert who loves simplifying complex ideas into digestible content. With her experience creating easy-to-understand content across various industries like healthcare, telecommunications, and cybersecurity, she is now honing her skills in the art of crafting compelling PR. In her spare time, Thula can be found indulging in her love for art and coffee.