In This Guide
- Business anniversary press releases demonstrate stability and success while thanking stakeholders, highlighting achievements, and announcing initiatives that position the company for future growth.
- Quantifiable metrics like employee growth, market expansion, and tangible achievements add credibility and transform the milestone from a simple celebration into a compelling business story.
- Strategic anniversary initiatives that align with company values create newsworthy angles that extend beyond the anniversary and generate broader media interest.
When to Use Press Releases for Business Anniversaries
Business anniversaries mark significant milestones in a company’s journey, reflecting growth, resilience, and achievements. These milestone celebrations engage customers and stakeholders by inviting them to become part of your journey, fostering loyalty and strengthening relationships.
Anniversary announcements also enhance your brand image by demonstrating stability and reliability and positioning your business as an industry leader.
Well-crafted anniversary press releases attract media attention, providing additional exposure and credibility that can generate new business opportunities.
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Business Anniversary Press Release Sample Template
Here’s a template to help you write a professional and impactful business anniversary press release.
Headline of the Press Release
[City] [State] Release Date: [“For Immediate Release” or a concrete date]
Summary Section: Briefly describe your business anniversary, including company name, years in business, and what makes this milestone noteworthy.
“[Company name] announces [X years] anniversary.”
Include a brief statement about the significance of this milestone.
“Since its founding in [year], [Company name] has [overview of company journey and key milestones]. This anniversary represents [statement about the company’s resilience or impact],” said [name and title of representative].
Insert an additional paragraph to provide more details about the company’s history – include information on the founding story, growth trajectory, and major achievements over the years.
Include another quote about the company’s growth, challenges, or vision for the future from the founder, CEO, or longtime employee to add a personal perspective on the company’s journey.
Include information about any anniversary celebrations, special events, or customer appreciation initiatives planned: “To celebrate this milestone, [Company name] will [details about anniversary events, promotions, or special initiatives]. [Information about how stakeholders can participate].”
Insert a boilerplate message about the company.
Insert the following contact information:
Contact Person:
Organization:
Address:
Phone:
Email:
Business Anniversary Press Release Example
Greenfield Manufacturing Celebrates 25 Years of Innovation and Community Impact
Portland, Oregon Release: March 5, 2025. For Immediate Release
Greenfield Manufacturing announces the celebration of its 25th anniversary. Founded in 2000 with five employees, the company now employs over 200 people across three locations while pioneering eco-friendly packaging for national and international clients.
“Reaching our 25-year milestone reflects the dedication of our team, the loyalty of our customers, and our commitment to sustainable manufacturing,” said Michael Chen, CEO and founder.
Since its founding, Greenfield has developed its award-winning BioDegradePak™ technology (2010), expanded to international markets (2015), and opened a zero-waste production facility (2020). The company has received the Sustainable Business Leadership Award for three consecutive years and B Corporation certification (2018).
Greenfield has helped over 500 companies reduce packaging waste by an estimated 3.2 million tons. Its clients include leading names in food and beverage, consumer electronics, and cosmetics industries.
To commemorate this milestone, Greenfield is launching a “25 Years, 25 Actions” initiative that includes planting 25,000 trees, funding 25 sustainability scholarships, providing sustainable packaging consultations to 25 small businesses, hosting community workshops, and releasing an anniversary book.
The company will host an anniversary celebration on April 15, 2025, at its Portland headquarters, unveiling their “Innovation 2050” strategic plan.
About Greenfield Manufacturing: Founded in 2000, Greenfield Manufacturing specializes in sustainable packaging solutions that reduce the environmental impact without compromising performance. With facilities in Oregon, Minnesota, and California, Greenfield serves clients across North America, Europe, and Asia. The company is a certified B Corporation and has been carbon neutral since 2018.
Contact: Name: Jane Doe
Organization: ABC Moving Company
New Address: 123 Main Street, Los Angeles, CA 94117
Phone: +1-880-123-4567
Email: [email protected]
What to Include in a Business Anniversary Press Release
Here are 12 critical elements your business anniversary press release must have:
- A compelling headline that clearly states the anniversary milestone.
- Company name and founding date.
- Key achievements and milestones highlighting company growth and success.
- Founding story or origin, providing background and context.
- Quote from founder, CEO, or leadership, adding a personal perspective.
- Growth metrics such as expansion, employee numbers, or client acquisition.
- Notable products or services developed during the company’s history.
- Industry impact or innovations.
- Anniversary celebration plans including events or special initiatives.
- Future vision or goals.
- Boilerplate about the company.
- Contact information for media inquiries and follow-up questions.
Tips & Best Practices for Business Anniversary Press Releases
The press release should look forward, outlining the company’s future vision and goals, ensuring it feels relevant and forward-thinking. It’s important to show how the anniversary is a celebration of both past success and future potential. Including quotes from leadership, like the CEO or founder, helps reinforce the company’s values and aspirations, making the message more authentic. Finally, offering a call to action, such as inviting customers to participate in special anniversary events or promotions, will further engage stakeholders and enhance the celebratory tone.
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Frequently Asked Questions (FAQ)
Business anniversary press releases demonstrate company endurance and success, engage customers, enhance brand image, attract media attention, and provide opportunities to reflect on achievements while setting future goals.
A business anniversary press release should include a compelling headline stating the milestone, company name and founding date, key achievements and metrics, founding story, leadership quotes, notable products, industry impact, celebration plans, future vision, company boilerplate, and contact information.
Companies can create special initiatives tied to their years in business, host celebration events, launch limited-edition products, share company history through multimedia, implement community service projects, and announce future strategic plans.
Important metrics include employee growth numbers, expansion to new locations, client acquisition figures, product innovations, industry awards, community impact statistics, sustainability achievements, and quantifiable business results demonstrating success over time.
Companies should connect past success to future goals, outline specific strategic initiatives, demonstrate how they’ll address industry challenges, reaffirm core values while showing evolution, highlight upcoming innovations, and emphasize commitment to customers and community.
