In This Guide
- Provide factual information about dates and location and include compelling descriptions of the artwork and the artist’s vision to attract media and visitors.
- Including relevant background about the artist, their inspiration or process adds depth to exhibition announcements.
- A well-crafted press release is both a promotional tool and a means to validate the artist’s work within the broader cultural context.
When to Use Press Releases in the Art World
Press releases serve as official announcements to the media, highlighting the significance of upcoming exhibitions or events. They create excitement and curiosity among art enthusiasts, the general public, and journalists who will be interested in covering the event.
Media coverage validates an artist’s work and attracts more interest from collectors and art lovers.
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Art Exhibition Press Release Sample Template
Here’s a template to help you write a professional and impactful art exhibition press release.
Headline of the Press Release
[City] [State] Release Date: [“For Immediate Release” or a concrete date]
Summary Section: Briefly describe your art exhibition, including artist name(s), exhibition title, and what makes it noteworthy.
“[Gallery name] presents [exhibition title],” featuring [artist name(s)]. “[Include brief statement about the exhibition’s concept or significance].”
Insert an additional paragraph to provide more details about the exhibition: information on the artistic approach, media used, themes, and curatorial vision.
“[Exhibition title] features [number of works, media, and style]. This exhibition showcases [statement about themes, concepts, or artistic vision],” added [name and title of gallery representative or curator].
Include a quote from the artist about their work and inspiration.
“[Quote about the artistic process, inspiration, or meaning behind the work],” said [artist name].
Include information about when and where the exhibition will take place, including opening reception details.
“Exhibition title will be on view from start date through end date at gallery name and address. An opening reception will be held on date and time, with the artist(s) in attendance.”
Insert a boilerplate paragraph about the gallery and/or artist.
Insert the following contact information:
Contact Person:
Organization:
Address:
Phone:
Email:
Art Exhibition Press Release Example
Here’s an example of a press release to inspire you:
Luminous Fragments: Sarah Chen’s Exploration of Light and Memory Opens at Meridian Gallery
San Francisco, California Release: March 5, 2025. For Immediate Release
Meridian Gallery presents “Luminous Fragments,” a solo exhibition by Sarah Chen featuring 15 large-scale mixed media paintings. The exhibition runs from March 15 through May 10, 2025.
“Luminous Fragments” combines oil painting with metal leaf, resin, and photographic elements. The works examine how light transforms ordinary moments into transcendent experiences.
“This body of work emerged from my fascination with how light can transform an everyday scene into something extraordinary,” explains Chen.
Chen has shifted toward a more abstract approach in this series, incorporating fragments of family photographs to create a dialogue between personal history and universal experience.
Born in Taipei and based in San Francisco since 2009, Chen has exhibited throughout the United States and Asia. Her work is included in the San Francisco Museum of Modern Art, the Asian Art Museum, and numerous private collections.
A catalog accompanies the exhibition, featuring an essay by Dr. James Rodriguez and an artist interview. An opening reception will be held March 15 from 6:00 to 8:00 PM, with the artist present. Additional programming includes an artist talk (April 5) and a mixed media workshop (April 19).
About Meridian Gallery: Founded in 1998, Meridian Gallery presents innovative contemporary art with an emphasis on cross-cultural dialogue. Located in San Francisco’s arts district, the gallery represents emerging and mid-career artists.
Interested parties can learn more at [insert link]
Contact: Name: Jane Doe
Organization: Meridian Gallery
New Address: 123 Main Street, San Francisco, CA 94117
Phone: +1-880-123-4567
Email: [email protected]
What to Include in an Art Exhibition Press Release
12 must-haves of a professional press release:
- Engaging headline that includes artist name and exhibition title.
- Gallery/venue name and location clearly stated at the beginning.
- Exhibition dates including opening and closing.
- Opening reception details with date, time, and any special events.
- Artist background information including relevant career highlights.
- Exhibition concept or theme explaining the artistic vision.
- Description of the artwork including medium, technique, and number of works.
- Quote from the artist providing insight into their process or inspiration.
- Quote from curator or gallery director adding professional context.
- Practical visitor information such as gallery hours and admission fees.
- Boilerplate information about the gallery and artist.
- Media contact details and high-resolution images.
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Frequently Asked Questions (FAQ)
Press releases connect artists with potential viewers, provide journalists with essential information, establish credibility for artists and galleries, and create exhibition excitement.
An art exhibition press release should include the artist’s name, exhibition title, gallery location, exhibition dates, opening reception details, artwork description, exhibition theme, artist background, visitor information, and media contacts.
Artists should describe their work by explaining techniques, articulating themes, sharing insights about inspiration, connecting work to broader cultural contexts, and using accessible language that engages both art enthusiasts and general audiences.
Highlighting something unique about the exhibition, including compelling quotes, offering high-resolution images, connecting to current cultural trends, and providing complete information for journalists to develop stories.
Galleries should distribute press releases through direct emails to arts journalists, online arts calendars, social media platforms, gallery websites and newsletters, local media outlets, and specialized distribution services.
