Roxhill Media Features, Pricing & Alternatives: Is This PR & Media Database Worth It?

Key Takeaways

• Roxhill Media is a UK-focused public relations (PR) platform that combines a journalist database and media monitoring in one annual subscription, making it worth the investment for UK teams that rely heavily on journalist outreach. 
• Its key features include journalist profiles with live social feeds, an artificial intelligence (AI) Journalist Assistant, job-move alerts, pitching guides, and journalist events for clients.
• Roxhill publishes no prices; teams pay one annual fee across four bands based on logins and features, and the entry-level Core plan excludes email distribution.
• AmpiFire and Muck Rack are the main alternatives; AmpiFire suits businesses that want their news seen by buyers without needing a journalist to cover it, while Muck Rack suits PR teams that want journalist outreach paired with coverage monitoring and reporting. 
• AmpiFire turns each company announcement into 8 formats, from news articles to podcasts, and publishes them on 300+ sites, so your news reaches buyers without an editor’s approval.

Is Roxhill Media Worth It for UK-Focused PR Teams?

Roxhill Media is worth it for UK-focused PR teams that rely on journalist outreach and want profiles, pitching guides, journalist events, and job-move alerts in one platform. For businesses that announce news only a few times a year, it usually isn’t, because they pay an annual fee for research tools they rarely use and only learn the price after a sales call.

The bigger question is what a media database actually buys. It improves the odds on each pitch, but coverage still depends on an editor choosing your story, and the annual contract runs whether those pitches land.

AmpiFire suits businesses that need their news seen without that dependency. Its AmpCast AI turns one announcement into news articles, videos, podcasts, and five other formats, then publishes them across multiple channels where buyers already do their research.

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Roxhill Media Features Breakdown

Journalist Profiles, Contact Info & Live Social Feeds

Every Roxhill journalist profile includes a short biography, contact details, a history of published articles, and a live feed of the journalist’s social media posts. Seeing recent posts next to past articles shows what a journalist covers now, so you can avoid pitching based on stories they wrote months ago.

Pitching Intelligence & Journalist Interviews

Roxhill adds journalist interviews and pitching guides to its contact data.

• Interviews: Journalists explain what they want from a pitch in their own words. Roxhill reports an archive of 100+ recorded replays for clients.
• Pitching guides: The guides cover who to contact, how and when to reach them, and what to pitch.
• Journalist Assistant: An AI tool included in every plan summarizes what each journalist covers so you can shape your pitch around it. 

Media-List Building & Distribution

Roxhill’s search lets you filter journalists by topic, sector, keyword, or company and save them to a campaign list. On the Boutique plan and above, you can also send personalized pitches from inside Roxhill and track who opened them.

Contact-Change Alerts to Reduce Bounced Emails

Roxhill sends automated alerts when journalists change roles, and it reports updating more than 50 moves per day. This helps keep media lists current, though some users say contact emails still need occasional manual checks.

Media Monitoring & Spokesperson Tracking

Roxhill’s media monitoring tracks where your brand is mentioned in the press. It sorts each mention into Smart Folders, which are custom folders you set up by topic, campaign, or competitor, and uses AI to measure how your coverage performs. On the Enterprise and Premium plans, the spokespeople platform ranks your company’s experts against competitors’ spokespeople based on their media coverage. 

Weekly Journalist Events

Roxhill clients can attend a weekly schedule of interviews, Q&As, and speed-pitching sessions with journalists. Events run both in person and online.

Free PR Guides & Reports

Roxhill publishes free eBooks on PR strategy and free media analysis reports, so you can sample its expertise before committing to a paid plan.

How Much Does Roxhill Media Cost?

Roxhill doesn’t publish prices. Its pricing page lists four plan bands (Core, Boutique, Enterprise, and Premium), but each one leads to a custom quote rather than a price. You pay a single annual fee that covers both the media database and media monitoring. Roxhill also offers a free trial, so you can test the database before you commit. 

The bands scale mainly by team size and features:

• Logins: Core includes 1 login, Boutique 3, Enterprise 5, and Premium is priced on request.
• Distribution: Sending pitches from inside Roxhill is included from Boutique upward, not in Core.
• Add-ons: Extra logins, morning digests, evaluation reports, historical search, the spokespeople platform, and a competitor share-of-voice platform can be bought separately if your band doesn’t include them.

Quote-only pricing is common for PR databases, but it means you can’t compare Roxhill with competitors on cost without contacting sales first. The upside is that a sales call lets you ask exactly which features and how many logins your team needs before you sign an annual contract.

What Users Say About Roxhill Media

Roxhill Media has an overall rating of 4.4 out of 5 on Capterra and 3.9 out of 5 on G2, reflecting user feedback on the platform.

Roxhill Media users appreciate its intuitive interface, easy setup, and helpful support team. Clients also consider the journalist events organized for them a valuable subscription benefit. 

However, some users would prefer more events to be included in the membership without additional charges, and others say contact details aren’t always up to date and that coverage outside the UK is limited. 

Best Roxhill Media Alternatives

1. AmpiFire: Best for Businesses That Want Their News Seen Without Pitching Journalists 

AmpiFire publishes your news directly to readers instead of asking journalists to cover it. Its AmpCast AI platform turns one topic into 8 formats: news articles, blog posts, interview podcasts, longer informational videos, reels/shorts, infographics, flipbooks/slideshows, and social posts. It then publishes them on 300+ sites, including YouTube, Spotify, Pinterest, Google News, and FOX affiliate sites.

1. Choose how hands-on you want to be: DIY (you create content with AmpCast AI), Done-For-You (AmpiFire’s editors write it), or Managed (AmpiFire also researches your topics).
2. Pick a topic buyers search for before they purchase, such as a question customers often ask before choosing a product like yours. On Managed plans, AmpiFire finds topics that people actively search for, that your business can realistically rank for, and that attract people close to buying.
3. Review the content AmpCast AI creates in all 8 formats.
4. Approve publishing, then track where each piece went in the distribution report.

Pricing: DIY (AmpCast AI) starts at $97. Done-For-You costs $297 to $2,497 per month, and Completely Managed costs $3,600 to $25,000+ per month. 

2. Muck Rack: Best for PR Teams That Pair Journalist Outreach With Coverage Reporting 

Muck Rack is a PR platform with a journalist database, pitching tools, and media monitoring, with podcast monitoring included on its Standard and Premier plans.

1. Search journalists by topic, outlet, or location.
2. Build a media list and send pitches through its email integrations.
3. Track resulting coverage and get alerts and digests in Slack or email.

Pricing: Quote-only. Muck Rack offers three plans for brands (Starter, Standard, and Premier) and three for agencies, with prices based on factors like the number of users. Press release distribution, print and broadcast monitoring, and social listening are paid add-ons.

Roxhill Media vs Alternatives: Comparison Table

Roxhill Gets You to Journalists, AmpiFire Gets You to Buyers

Roxhill Media earns its annual fee when journalist outreach drives most of your coverage, because current contacts, pitching guides, and weekly events make every pitch better targeted. For teams that share news only a few times a year, the quote-only contract is harder to justify, and coverage still depends on an editor saying yes.

AmpiFire gives those businesses a direct route to buyers. Instead of paying an annual fee for contacts and hoping pitches land, you pay for content that goes live without waiting for an editor to say yes. Each campaign adds to what buyers find when they research your business, so results build the longer you keep publishing. It also costs less than hiring a PR agency or building an in-house content team. You can run campaigns yourself or hand them to AmpiFire’s editors. Book a call with AmpiFire to plan your first campaign. 

Frequently Asked Questions (FAQs)

Does Roxhill Media cover journalists outside the UK?

Yes, but its strongest coverage is in the UK. Roxhill includes UK and international journalists, broadcasters, bloggers, and podcasters, though its own positioning and most reviews center on UK media. Teams pitching internationally should test coverage for their target countries during the free trial.

How do Roxhill contact change alerts work?

When a journalist changes jobs, Roxhill sends an alert so you can update your media list before your next pitch. This reduces bounced emails, but some users say contact details still go out of date, so check your key contacts manually before a big campaign. 

Is Roxhill better than Muck Rack for small PR teams?

It depends on where your team pitches. Roxhill suits small teams focused on UK journalists who want pitching guides and journalist events. Muck Rack has a Starter plan for individuals and says reporters maintain their own profiles, but podcast monitoring requires a higher plan. Both are quote-only, so compare quotes directly.

What should I ask Roxhill before signing a contract?

Ask how many logins your band includes, which features cost extra, and how often contact details are updated. Roxhill bills an annual fee, so also confirm cancellation terms and renewal dates, and use the free trial to test search results in your own sector.

Is AmpiFire a good alternative to Roxhill Media?

AmpiFire is a strong alternative for businesses that want their news seen without depending on journalist pickup. Its AmpCast AI turns one announcement into multi-format content campaigns and auto-publishes them across hundreds of sites. 

*Disclaimer: Results may vary based on individual circumstances, business type, and content strategy. The time savings and outcomes mentioned are based on typical user experiences and are not guaranteed. For specific pricing and service details, please visit AmpiFire.