In This Guide You’ll Find
- 1 customizable template to use for your store opening press release.
- 1 store opening press release example for inspiration and structure.
- 14 key elements that your store opening press release must include, such as headline, unique selling points, and event details.
- Best practices to enhance your store opening press release and maximize media coverage.
When to Use a Store Opening Press Release
Timing is important for maximizing the impact of your store opening press release. Aim to send the press release 2-3 weeks before the event. This will allow desk editors to plan and assign reporters for the coverage of the opening.
A press release isn’t just for the grand opening—it can also be effective for announcing soft openings, VIP previews, special promotions, or community events tied to your store launch. These activities help build anticipation and provide multiple opportunities to engage with different segments of your audience.
| Discover AmpiFire and get your press releases seen on Google News, YouTube, SlideShare, Apple Podcasts and many more… Try AmpiFire Today |
New Store Opening Press Release Sample Template
You can customize the template below with relevant information to create a professionally written press release.
| [Headline of the Press Release] [City] [State] Release Date: [“For Immediate Release” or a specific date] [Summary Section: Briefly describe your announcement] [Insert a quote from a store representative related to the news] [Write an additional paragraph to provide more details about the grand opening: answer all relevant W-questions (where, what, why, when, who)] [Insert another quote or add a section with details about the store’s features, location, or special offers] [Include a call to action and a URL where readers can find more information about the store and any promotions] [Boilerplate message about the store: include information such as] Contact info: Contact person: Store: Address: Phone: |
We also have press release templates for other types of businesses; check them out below:
What to Include in a Store Opening Press Release
- Newsworthy Headline: A punchy, newsworthy headline will signal to the press that your story is worth publishing.
- Details about the New Store: Provide details about the event to help reporters understand what to expect and what led up to the event.
- Product Offerings: Highlight the products or services your store specializes in and why they are worth writing about.
- Special Offers & Promotions: Mention any special promotions or discounts available during the grand opening to entice readers to visit.
- Opening Hours: Clearly state the store’s opening hours so customers know when they can visit.
- Location: Provide the store’s location, including any notable landmarks.
- Opening Date: Announce the store’s opening date to build anticipation and allow readers of the press release to mark their calendars.
- Relevant Images: Include images of the store, logo, or promotional materials that reporters can use to support their story.
- Quote: Feature quotes from the owner, manager, or key personnel to add credibility.
- Store Website URL: Include the website URL to direct interested readers to your website.
- Boilerplate: A boilerplate offers a brief background about the store or its parent company.
- Contact Information: Add contact details so that media and potential customers can easily reach out for further information.
New Store Opening Press Release Example
Announcing the grand opening of a new store is an important milestone for any business. A well-crafted press release can generate excitement, attract customers, and ensure the establishment gets the attention it deserves.
Below is a sample press release example designed to highlight your store’s features and opening details.
| UNIZen To Open First California Store In San Francisco In July 2020 San Francisco, CA, Release: May 17, 2020 For Immediate Release UNIZen today announces that it will open its first California store in San Francisco’s Oasis Center at the end of July this year. The Oasis Center is the largest shopping mall in California, popular among local residents and visitors alike. The approximately 12,100 square-foot UNIZen store will offer clothes and accessories for children ages 2-16 over two floors (2A and 3A). The company plans to introduce its products and its upcoming autumn collection via a Pop-up store in June. More information about the products that will be offered by UNIZen at the San Francisco location and the opening event can be found at http://www.unizen.com/SFJuly. UNIZen is committed to creating perfect clothing that meets the needs of children’s daily lifestyles. The brand offers high-quality, functional gear for toddlers and teens at affordable prices. Its main focus is on producing new and modern designs that make children comfortable. Victoria Johnson, CEO of UNIZen California, commented, “UNIZen is honored to open our new store in the Oasis Center, a premier shopping location in California. We look forward to becoming a member of the local San Francisco community and building our reputation for excellence among local parents as well as U.S. and international visitors on holiday in the city.” The new store will be located at Buena Vista & Haight Street, in Oasis City Center, California’s largest open-air shopping center. It will be open from 8 am until 9 pm, Monday through Saturday. UNIZen will set up a Pop-up store within Oasis City Center in June this year, ahead of the official store opening in the summer. Details regarding the Pop-up store can be found on the company website and online store: http://www.unizen.com. Contact Information: Victoria Johnson, CEO UNIZen Buena Vista & Haight Street, San Francisco, CA 94117 Phone: +1-880-706-6051 |
Once you’re done with your new store opening press release, make sure that it reaches your target audience through distribution channels such as media outlets and social media in various formats.
AmpiFire is a content amplification software that enhances the visibility of your press releases by converting them into various formats like blog posts, infographics, and videos. It then distributes this content to high-authority sites, ensuring it reaches a broad audience, including journalists, bloggers, and influencers. AmpiFire converts your press release into multiple different formats before distributing it to many high-authority sites, helping you reach a much wider audience. Try AmpiFire Today |
Frequently Asked Questions (FAQ)
A store opening press release should be between 350-450 words. This length allows you to include all necessary details.
Send your press release 2-3 weeks before the store’s grand opening. This timing gives media outlets enough time to plan for your event.
Include high-resolution images of your store, product offerings, and key personnel quoted in the release.
Yes, including promotional offers can create excitement and encourage customers to visit your store. Mention any special promotions, discounts, or giveaways planned for the grand opening event.
The website URL is where people can go to find out more or shop online. It’s your press release’s call to action.
AmpiFire can distribute your press release to a broader audience. It’s not the end-all-be-all, but it’s a tool that can help you get more traction.
