Press Release Templates for New Restaurant Opening That Emphasize Unique Cuisine
5 min read
In This Guide
1 customizable template to use for your own press release.
1 new restaurant opening announcement press release example for effective writing.
14 key elements that a new restaurant opening announcement press release must have such as type of cuisine served, opening hours, and others.
Best practices to fine-tune your new restaurant opening press release.
When to Use New Restaurant Opening Announcement Press Release
A press release for a new restaurant opening should be used to announce the grand opening, highlighting key details such as the opening date, location, and unique features of the restaurant.
Use it to build excitement and attract potential customers by showcasing the cuisine, ambiance, and any special events or promotions tied to the opening. This announcement also serves to inform local media, food bloggers, and influencers, generating buzz for a successful launch.
Your press release about your new restaurant opening should be seen by more people.
Discover AmpiFire and get your press releases seen on Google News, YouTube, SlideShare, Apple Podcasts and many more…
An effective press release for a restaurant opening event can make a reader feel hungry for more information. To create a professionally written press release, customize this template with the relevant information.
[Headline Of The Press Release]
[City] [State] Release Date: [“For Immediate Release” or a concrete date]
[Summary Section: Briefly describe your announcement]
[Insert a quote from a restaurant representative related to the news]
[Write an additional paragraph to provide more details about the grand opening: try to respond to all relevant W-questions (where, what, why, when, who)]
[Insert another quote or another section with details about the service/ location/ menu of the restaurant]
[Include a call to action and a URL where the reader can find more information about the dining place and perhaps make a reservation/ request a delivery]
[Boilerplate message about the restaurant: insert the following information
What do you think is the hardest part of getting your new restaurant grand opening story picked up by the media? It’s figuring out what angle to approach the news without forcing your way through the press release.
Here is an example that can help:
Johnson Announces the San Francisco Red Sun Chinese Restaurant Grand Opening
San Francisco, CA, Release: August 5, 2021.
For Immediate Release
Victoria Johnson, founder, and CEO of ChiZen (https://pressreleasezen.com/) announced today that their Chinese restaurant Red Sun will open its doors on September 1, 2017, at 15 Laguna Street, Marina District, San Francisco.
Red Sun is a collaboration between one of San Francisco’s greatest Chinese chefs, Phuong Yen, and one of its greatest Chinese restaurateurs, Victoria Johnson. Only one, Mr. Yen, is Chinese by birth. Mrs. Johnson is Chinese by calling, a San Francisco-born American who long ago heard an inner voice urging her to bring better Ma Po Tofu and Wontons to the people of San Francisco.
All fans of the Chinese cuisine in the Marine District will be able to enjoy the tasty menu of Chef Phuong Yen, who applies superb techniques and combinations that have stood the test of time.
Red Sun builds on familiar Chinese offerings including Gong Bao Chicken, Dumplings, Chow Mein and elevates them to something extraordinary. Johnson’s family has a proud tradition of operating great restaurants over many generations. This long-standing excellence is evident in everything that is served.
The manager of Red Sun, Anthony Clark shared that the restaurant will offer an appetizing and varied breakfast, lunch and dinner options that will be prepared fresh daily, directly on the premises with respect to the customers’ preferences and at an excellent price.
The team of Red Sun includes many young students from the local universities and friendly people who take an exam each month to maintain the level of customer experience that Phuong Yen requires from the staff of each restaurant in which he works.
The new Chinese restaurant will open on Friday, September 1, 2017, and from now on bookings for holidays and parties are accepted at https://pressreleasezen.com/redsun/reserve
Contact Info: Victoria Johnson Red Sun Chinese Restaurant redsunrestaurant.com 15 Laguna Street, San Francisco, CA 94117 +1-880-706-6051
What to Include in a New Restaurant Opening Press Release
Catchy Headline: A captivating headline grabs attention immediately, ensuring your announcement stands out and entices readers to learn more about your new restaurant.
Details about the New Restaurant: Give comprehensive details about the restaurant to help potential customers understand what to expect, generating interest and excitement.
New Restaurant Name: Clearly state the restaurant’s name so it becomes memorable and recognizable to potential patrons and the media.
Type of Cuisine Served: Highlight the type of cuisine you specialize in to attract food enthusiasts who are interested in your culinary offerings. For example, if the restaurant is run by a French master chef with experience in molecular cooking, state that in your press release.
Special Offers & Services Available: Mention any special offers or unique services (e.g., happy hour specials, grand opening offers, chef’s tasting menu) to entice potential customers to visit.
Opening Hours: Clearly state the opening hours so that customers know when they can visit.
Location: Provide the location, including any notable landmarks (e.g., along the seashore), and highlight any unique aspects of the setting to help potential customers find your restaurant easily.
Ceremony or Opening Date: Announce the opening date to build anticipation and allow customers to mark their calendars.
Relevant Image: Include images of the logo, setting, or invitation flyer to make the press release more visually appealing and help convey the restaurant’s ambiance.
Instead of adding the entire menu, add some images of your signature dishes in the press release.
Quote: Feature quotes from the owner, manager, chef, or food critics to add credibility and personal touch.
Restaurant Website URL: Also add the website URL to direct interested readers to more information, so they can explore the menu, make reservations, or learn about the restaurant’s story.
Dateline: Include the dateline to establish the timeliness of your announcement, helping the media and readers place the event in context.
Boilerplate: A boilerplate offers a brief background about the restaurant or the parent company to boost credibility.
Contact Information: Add contact details so that media and potential customers can easily reach out for further information.
Once you’re done with your new restaurant opening press release, make sure that it reaches your target audience through distribution channels such as media outlets and social media in various formats.
AmpiFire is a content amplification software that enhances the visibility of your press releases by converting them into various formats like blog posts, infographics, and videos. It then distributes this content to high-authority sites, so it can reach a broad audience, including journalists, bloggers, and influencers. AmpiFire converts your press release into multiple different formats before distributing it to many high-authority sites, helping you reach a much wider audience.
When should I use a new restaurant opening announcement press release?
A new restaurant opening press release is ideal for generating buzz and interest before the grand opening of your restaurant. Use it to inform the media, potential customers, and local community about your restaurant’s unique offerings, ambiance, and opening date.
What are the best practices for writing a new restaurant opening press release?
– Clear and Concise Information: Provide essential details such as the restaurant name, location, opening date, concept, and key features succinctly. – Compelling Storytelling: Share what makes your restaurant unique, such as the chef’s background, menu highlights, or the restaurant’s theme. – Include Quotes: Incorporate quotes from the restaurant owner, chef, or key stakeholders to add credibility and a personal touch. – Contact Information: Ensure contact details are readily available for media inquiries or further information.
How can I make my new restaurant opening press release stand out?
– Localized Angle: Highlight how your restaurant will contribute to the local community or address a specific local need. – Visual Appeal: Include high-quality images of the restaurant interior, food dishes, or a sneak peek that can accompany the press release. – Social Media Integration: Mention social media handles and hashtags for digital engagement and anticipation. – Timing: Distribute the press release strategically to coincide with media deadlines and to maximize visibility before the opening.
Should I include information about the menu or pricing in the press release?
While it’s important to mention unique menu offerings or signature dishes, avoid listing every item or specific pricing. Instead, focus on what makes your menu noteworthy and enticing without overwhelming the reader.
How can I distribute my new restaurant opening press release effectively?
– Local Media Outlets: Send the press release to local newspapers, magazines, and online publications covering food and dining. – Bloggers and Influencers: Reach out to food bloggers, influencers, and local personalities who may share your restaurant’s story with their followers. – Online Press Release Distribution Services: Use reputable PR distribution services like AmpiFire to reach a broader audience beyond your local area.
What should I do after sending out the press release?
– Follow-Up: Contact key media contacts to ensure they received the release and offer any additional information or interviews. – Monitor Coverage: Track media coverage and social media mentions to gauge the impact of your press release. – Engage with Feedback: Respond promptly to inquiries and feedback received from the press release to build relationships with media and potential customers.
Thula is a seasoned content expert who loves simplifying complex ideas into digestible content. With her experience creating easy-to-understand content across various industries like healthcare, telecommunications, and cybersecurity, she is now honing her skills in the art of crafting compelling PR. In her spare time, Thula can be found indulging in her love for art and coffee.
