Press Release Template for Advertising Agencies That Drive Results

In This Guide

• Well-crafted press releases position advertising agencies strategically within the industry while capturing the attention of journalists, clients, and influencers.
• Including quantifiable results and client testimonials adds third-party credibility that demonstrates tangible business impact.
• Strategic distribution across multiple channels ensures your press releases reach intended audiences and extend beyond local markets.

When to Use Press Releases for Advertising Agencies

A well-crafted press release places your agency before potential clients, industry leaders, and media outlets. Crafting narratives around agency achievements or new campaigns captures the attention of journalists and influencers who can amplify your message.

When strategically distributed, press releases extend your reach beyond local markets.  

Advertising agencies use press releases for new campaign launches, major client acquisitions, rebranding efforts, leadership appointments, industry awards, office openings, mergers and acquisitions, and innovative service offerings.

Advertising Agency Press Release Sample Template

Here’s a template to help you write a professional and impactful advertising agency press release.

Headline of the Press Release

[City] [State] Release Date: [“For Immediate Release” or a concrete date]

Summary Section: Briefly describe your agency announcement—include company name, what’s being announced, and why it’s newsworthy.

“[Agency name] announces [announcement details],” said [name and title of representative]. “[Include brief statement about the significance of the announcement].”

Insert an additional paragraph to provide more details about the announcement—information on campaigns, clients, creative approaches, or agency developments.

“[Additional details about the announcement and its impact]. This [campaign/achievement/development] represents [statement about the agency’s approach or philosophy],” added [name and title of representative].

Include another quote from an agency executive, client, or industry expert to reinforce the significance of the announcement.

“[Quote about what makes this announcement important for the industry, clients, or creative approach],” said [name and title of person quoted].

Include information about timeline, availability, or next steps related to the announcement.

“[Campaign/service/initiative] will [launch/be available/take effect] on [date]. [Include any additional information about how interested parties can learn more].”

Insert a boilerplate paragraph about the advertising agency.

Insert the following contact information: 

Contact Person: 
Organization: 
Address: 
Phone: 
Email:

Advertising Agency Press Release Example

Here’s how you can announce new marketing solutions: 

Innovation Partners Advertising Unveils “Reality Plus” Augmented Reality Marketing Suite for Retail Brands
New York, New York Release: March 5, 2025. For Immediate Release

Innovation Partners Advertising announces the launch of “Reality Plus,” an augmented reality marketing solution for retail brands. This technology enables retailers to create interactive shopping experiences blending digital content with physical environments.

“Reality Plus represents a significant advancement in how retail brands can engage with consumers both in-store and at home,” said Maya Rodriguez, Founder and Chief Creative Officer.

The Reality Plus suite includes three components: “ShelfView” for accessing product information through smartphone scanning, “VirtualTry” for virtual try-ons, and “SpacePlace” for visualizing furniture in consumers’ spaces.

Beta testing showed a 34% increase in customer engagement and 27% lift in conversion rates for featured products.

“What sets Reality Plus apart is its seamless integration with existing retail infrastructure,” explained James Chen, Chief Technology Officer. “Our platform works with standard smartphones and can be deployed within weeks.”

Luxury footwear brand Elysian Steps reported the virtual try-on feature reduced returns by 23% while increasing customer confidence in online purchases.

Innovation Partners will host a virtual demonstration on March 20, 2025. The suite will be available to retail clients beginning April 15, with implementation packages starting at $75,000.

About Innovation Partners: Founded in 2015, Innovation Partners Advertising creates digital marketing solutions bridging technology and human experience. The agency has received Cannes Lions awards and 2024 Ad Age A-List recognition. With offices in New York, San Francisco, and London, it serves clients across retail, fashion, technology, and consumer goods.

Interested parties can learn more at [insert link]

Contact: Name: Jane Doe 
Organization: Innovation Partners 
New Address: 123 Main Street, New York, NY 94117 
Phone: +1-880-123-4567 
Email: [email protected]

What to Include in an Advertising Agency Press Release

Here are the 12 must-have elements of a press release: 

1. Compelling headline that clearly communicates your announcement’s value.
2. Agency name and location establishing your identity and market presence.
3. Release date indicating when the information can be shared publicly.
4. Core announcement clearly stating what’s new or noteworthy about your agency.
5. Strategic context explaining why this announcement matters in the industry.
6. Quote from leadership providing insight and personality to the news.
7. Client perspective (when appropriate) adding third-party credibility.
8. Results or impact data demonstrating effectiveness with metrics when available.
9. Next steps or availability stating when a campaign launches or service becomes available.
10. Boilerplate about your agency providing background and establishing expertise.
11. Contact information for media inquiries and follow-up questions.
12. Images of your team attached.

Tips & Best Practices for Advertising Agency Press Releases

• Focus on client results and measurable campaign outcomes
• Include visual examples of creative work when possible
• Feature client testimonials that validate agency claims
• Highlight technology innovations and unique methodologies
• Connect agency news to broader industry and marketing trends

Once you’re done with your advertising agency press release, make sure that it reaches your target audience through distribution channels such as media outlets and social media in various formats.  AmpiFire is a content amplification software that enhances the visibility of your press releases by converting them into various formats like blog posts, infographics, and videos. It then distributes this content to high-authority sites, ensuring it reaches a broad audience, including journalists, bloggers, and influencers. AmpiFire converts your press release into multiple different formats before distributing it to many high-authority sites, helping you reach a much wider audience. Try AmpiFire Today

Frequently Asked Questions (FAQ)