In This Guide
- Press releases help accounting firms control their narrative while improving visibility and credibility in a competitive marketplace.
- Well-crafted accounting firm press releases must balance technical accuracy with clear communication that highlights tangible benefits to clients and stakeholders.
- Effective distribution across multiple channels ensures accounting firm press releases reach target audiences including potential clients, media outlets, and industry influencers.
When to Use Press Releases for Accounting Firms
Well-crafted press releases connect your firm to journalists, bloggers, and the public interested in your message. By sharing significant milestones, new service offerings, or community involvement, accounting firms position themselves as industry leaders.
Accounting firms use press releases to announce new services or partnerships, highlight awards, share industry report insights, promote community involvement, introduce new partners or staff, and comment on significant regulatory changes.
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Accounting Firm Press Release Sample Template
Here’s a template to help you write a professional and impactful accounting firm press release.
Headline of the Press Release
[City] [State] Release Date: [“For Immediate Release” or a concrete date]
Summary Section: Briefly describe your announcement—include the firm name, what’s being announced, and why it’s newsworthy.
“[Accounting firm name] announces [announcement details],” said [name and title of representative]. “[Include brief statement about the significance of the announcement].”
Insert an additional paragraph to provide more details about the announcement—including information on services, partnerships, achievements, or industry developments.
“[Additional details about the announcement and its impact]. This [service/partnership/achievement] represents [statement about the firm’s expertise or commitment to clients],” added [name and title of representative].
Include another quote from a firm partner, industry expert, or client to reinforce the significance of the announcement.
“[Quote about what makes this announcement important for clients or the accounting industry],” said [name and title of person quoted].
Include information about when new services will be available or when changes take effect.
“[Service/change name] will be available/effective starting [date]. [Include any additional information about how clients can access services or learn more].”
Insert a boilerplate paragraph about the accounting firm.
Insert the following contact information:
Contact Person:
Organization:
Address:
Phone:
Email:
Accounting Firm Press Release Example
Here’s an example of an accounting press release announcing a merger.
Johnson & Partners Accounting Announces Merger with Financial Strategies Group to Expand Service Offerings
Chicago, Illinois Release: March 5, 2025. For Immediate Release
Johnson & Partners Accounting announces its merger with Financial Strategies Group, a boutique financial advisory firm. The merger will be effective April 1, 2025.
“This strategic merger allows us to provide comprehensive financial services under one roof,” said Michael Johnson, Managing Partner of Johnson & Partners Accounting.
The newly formed entity, Johnson Financial Partners, will operate from both firms’ existing offices while planning for a consolidated Chicago headquarters by year-end. All current staff will be retained, with the combined firm employing 45 professionals serving over 500 clients across Illinois and Wisconsin.
“Today’s business owners need integrated financial services that address both business and personal financial goals,” explained Sarah Miller, founder of Financial Strategies Group, who will become Chief Strategy Officer.
Johnson Financial Partners plans to implement an enhanced digital platform providing clients with seamless access to both accounting and financial advisory services.
The combined firm will offer expanded services including tax planning and preparation, business accounting, personal financial planning, wealth management, retirement planning, business succession planning, and estate planning coordination.
Current clients will receive information about the transition and new service offerings in the coming weeks. Educational webinars explaining the expanded capabilities will begin in April.
About Johnson & Partners: Founded in 1998, Johnson & Partners Accounting has provided tax, accounting, and business advisory services to entrepreneurs and growing businesses across the Midwest.
About Financial Strategies Group: Established in 2005, Financial Strategies Group offers wealth management and succession planning services to business owners and executives. The firm manages over $200 million in assets.
Interested parties can learn more at [insert link]
Contact: Name: Jane Doe
Organization: Johnson & Partners
New Address: 123 Main Street, Chicago, IL 94117
Phone: +1-880-123-4567
Email: [email protected]
What to Include in an Accounting Firm Press Release
Here are 12 elements your accounting firm press release must have:
- Clear, informative headline that summarizes the key announcement.
- Firm name and location establishing who you are and where you operate.
- Release date indicating when the information can be shared publicly.
- Lead paragraph summarizing the who, what, when, where, and why of your announcement.
- Quote from leadership providing perspective and personality to the news.
- Details about services or changes explaining what clients need to know.
- Industry context showing how your announcement relates to broader trends.
- Benefits to clients highlighting how your news improves service delivery.
- Timeline information stating when changes take effect or services become available.
- Boilerplate about your firm providing background information and credentials.
- Contact information for media follow-up and inquiries.
- Call to action directing readers on next steps, whether visiting your website or contacting the firm.
Tips & Best Practices for Accounting Firm Press Releases
Accounting firm press releases should translate complex financial services into clear business benefits.
- Balance technical information with clear business benefits
- Include leadership quotes that demonstrate industry expertise
- Avoid accounting jargon when targeting general media outlets
- Highlight client success metrics and case studies when appropriate
- Connect firm news to broader industry trends or economic factors
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Frequently Asked Questions (FAQ)
Accounting firms should issue press releases to announce new services or partnerships, highlight awards, share industry report insights, promote community involvement, introduce new staff, and provide commentary on significant regulatory changes.
An effective accounting firm press release must include a clear headline, firm name and location, release date, concise lead paragraph, leadership quotes, service details, industry context, client benefits, timeline information, company boilerplate, contact information, and call to action.
Press releases benefit accounting firms by improving visibility and credibility, controlling narratives, building reputation, attracting media attention, reinforcing client relationships, and positioning the firm as an industry leader.
An accounting firm press release becomes newsworthy when announcing mergers or acquisitions, introducing innovative services, sharing unique industry insights, highlighting major awards, or offering expert commentary on tax law or regulatory changes.
Accounting firms should structure quotes to provide perspective on announcements, demonstrate leadership vision, highlight client benefits, add personality to technical information, reinforce expertise, and include insights from both leadership and external sources.
