How to Write Bakery Press Releases That Attract Customers

In This Guide

• Well-crafted bakery press releases generate media attention by highlighting unique aspects of your products such as special ingredients, innovative techniques, or seasonal offerings.
• Effective bakery press releases use sensory language and vivid descriptions to evoke taste, aroma, and visual appeal, enticing readers to visit your establishment.
• Including high-quality images, relevant quotes from bakers or owners, and clear information about product availability strengthens press release impact and drives customer action.

When to Use Bakery Press Releases

With press releases, you can share exciting news about product launches, special events, or milestone achievements, creating buzz and generating interest in your bakery.

Well-crafted press releases spark curiosity and drive people to your establishment to try your latest creations or participate in events. 

To capture media attention, your press release needs a headline that grabs attention and an introduction that engages readers. Media outlets seek stories that appeal to their audience, so highlight what makes your bakery unique.

Bakery Press Release Sample Template

Here’s a template to help you write a professional and impactful bakery press release.

Headline of the Press Release

[City] [State] Release Date: [“For Immediate Release” or a concrete date]

Summary Section: Briefly describe your announcement—include the company name, what’s being announced, and why it’s newsworthy.

“[Bakery name] announces [announcement details],” said [name and title of baker/owner]. “[Include brief statement about the significance of the announcement].”

Insert an additional paragraph to provide more details about the announcement and include product descriptions, ingredients, special events, or bakery innovations.

“[Details about products/events/innovations], featuring [special ingredients/techniques/flavors]. This [product/event] represents [statement about the bakery’s mission or values],” added [name and title of baker/owner].

Include another quote from the owner, chef, or local food expert to reinforce the significance of the announcement.

“[Quote about what makes this product/event special, the baking process, or customer experience],” said [name and title of person quoted].

Include details about when and where customers can enjoy the new products or participate in the event.

“[Product/event name] will be available starting [date] at [location]. [Include any additional information about pricing, special offers, or how to participate].”

Insert a boilerplate paragraph about the bakery.

Insert the following contact information: 

Contact Person: 
Organization: 
Address: 
Phone: 
Email:

Bakery Press Release Example

To give you an idea of how to structure your bakery announcement, we’ve put together a sample press.

Sweet Dreams Bakery Unveils Artisanal Sourdough Line With Locally-Milled Heritage Grains

Portland, Oregon Release: March 5, 2025. For Immediate Release

Sweet Dreams Bakery announces the launch of its “Heritage Grain” artisanal sourdough bread line, featuring flour milled from locally grown, organic heritage wheat varieties. The new collection will be available March 15th.

“This bread line represents our bakery’s commitment to traditional methods and sustainable sourcing,” said Emma Roberts, founder and head baker. “We’ve worked directly with Oregon farmers to secure exceptional grain varieties that deliver outstanding flavor and nutritional benefits.”

The Heritage Grain collection includes four loaves: Ancient Einkorn Batard, Red Fife Country Loaf, Spelt & Walnut Boule, and Khorasan Seeded Oval. Each bread is naturally leavened using Sweet Dreams’ 10-year-old sourdough starter and undergoes a 36-hour fermentation process.

Sweet Dreams has partnered with three Willamette Valley farms to source the heritage grains. The bakery has also invested in an Austrian stone mill to mill flour fresh daily.

To celebrate the launch, Sweet Dreams Bakery will host a Heritage Grain Tasting Event on Saturday, March 15th from 10 AM to 2 PM. Visitors can sample all varieties paired with local cheeses, honey, and preserves.

The Heritage Grain collection will be available daily at Sweet Dreams Bakery’s two Portland locations and at the Portland Farmers Market on Saturdays. Loaves range from $8-$12.

About Sweet Dreams Bakery

Founded in 2015, Sweet Dreams Bakery is known for exceptional artisanal baked goods made with locally sourced, organic ingredients. The bakery operates two locations in Portland and has received “Best Bakery” in Portland Monthly’s annual food awards for three consecutive years.

Interested parties can learn more at [insert link]

Contact: Name: Jane Doe 
Organization: Sweet Dreams Bakery
New Address: 123 Main Street, Portland, OR 97086
Phone: +1-880-123-4567 
Email: [email protected]

What to Include in a Bakery Press Release

Here are 12 elements your bakery press release must have:

1. Attention-grabbing headline that clearly communicates your announcement.
2. Bakery name and location establishing your identity and where customers can find you.
3. What’s being announced—new products, events, milestones, or other newsworthy events.
4. Release date indicating when the information can be shared publicly.
5. Quotes from bakery owners or chefs adding personality and expertise.
6. Product descriptions with enticing, sensory language that evokes taste and aroma.
7. Ingredient highlights especially local, organic, or specialty items that differentiate your offerings.
8. Background information about your bakery’s history and philosophy.
9. Event details including dates, times, and how to participate if applicable.
10. High-quality images of your baked goods, bakery, or team (as attachments or links).
11. Boilerplate information summarizing your bakery’s story and achievements.
12. Contact information for media inquiries and follow-up questions.

Once you’re done with your bakery press release, make sure that it reaches your target audience through distribution channels such as media outlets and social media in various formats.  AmpiFire is a content amplification software that enhances the visibility of your press releases by converting them into various formats like blog posts, infographics, and videos. It then distributes this content to high-authority sites, ensuring it reaches a broad audience, including journalists, bloggers, and influencers. AmpiFire converts your press release into multiple different formats before distributing it to many high-authority sites, helping you reach a much wider audience. Try AmpiFire Today

Frequently Asked Questions (FAQ)